Opportunity: My
customer base is struggling to find work, the issue behind that struggle lies
in their schedule, timing, and needs they possess that keep them from finding a
suitable job that they are comfortable with. Publix supermarkets as well as
many other retailers and consumer businesses in Gainesville can offer the
solution to the customers unmet needs, but the problem lies in the communication
between viable applicant and organization they apply for. My business opportunity
is supposed to clear the communication channel between business and applicant,
the forces behind this opportunity is that more and more people, especially
college students need jobs more than ever, and are very healthy, young and
applicable to work, but cannot seem to get a call back. This market is found
all throughout America, because of the change in the type of people entering college
with almost no financial support, and this opportunity is meant for young, busy
students, and people in general that need that chance to find a good job.
Currently, there is no solution to this problem, customers are currently using
outdated applications that do not possess thorough questions and this process
is clearly unstable and ends up in hires of unsuitable applicants. The size of how
potential this opportunity is, can be questioned. Most people that do not get
hired for a job, do not see the person that did get tired, a lot of the time, from
my experiences, the person hired was chosen incorrectly and ends up either
leaving, or not enjoying their job, but a young college student would be grateful
to be in their position. There is potential for success, but that lies on regulation
changes with many companies, especially Publix’s hiring process. This window of
opportunity is only expected to grow, as young people go out into the real
world, with not the strongest financial backing and realize how important a job
can be.
Innovation: My business
is selling a product and a refined service. For example, Publix uses an outdated
method of applying, through a terminal that has not been updated since 2006 and
by asking applicants simple questions that are not open ended, so choosing a
new employee is almost a random pick because you cannot distinguish one
applicants strengths to another’s and my business is reinventing the application
process so employers can see their potential hires strengths and weaknesses
before they are even hired. Updated terminals are a huge aspect of my
businesses. The service being offered is pushing for many companies’ corporate
divisions to give college students more opportunities and to change regulatory
laws, especially in college towns such as Gainesville to allow more young
applicants to be hired. The new terminals and extensive outreach to corporate
companies is set to increase more jobs, put those jobs in the right hands,
through refined application processes and giving applicants call backs at the
very least. Funding for this project will be through fundraising, online, in
person and all through the city of Gainesville, this campaign can get
recognition as a way of increasing the employment rate throughout Gainesville.
Costs for the Research and Development as well creating new applications will
be funded privately at first but once fundraising and Go-Fund-Me is up and
running, having more money on hand will be easier to work with than our initial
investments in the company.
Venture Concept: This
product is aimed to help the Gainesville community, I feel that this issue is
not discussed enough and switching to our team will be a beneficial service to
Gainesville, especially because no one else is considering this opportunity. From
my research, this topic is not getting genuine attention, let alone enough to
suffice competition. My business consists of a team that develops the new
applications, marketing employees and guidance from me and a few others that have
long-term experience with employability at many different chains. Paying off
these employees will begin through the money invested and eventually the fundraising
profit will be taken into account.
Final Points: Our
advantage in this company is my experience with Publix, being a previous
employee and all the inside information, I have received from the company. As
well as the previous employees that are on my team that are going to benefit
the organization, having that insider information is really going to be our
difference maker.
What’s next for
the company? To move our business from Gainesville to more populated cities
What’s next for me?
To see this business through, change some unfair laws when it comes to how
businesses handle new employees and push this company as far as it can go. My vision
is to make an unfair world fair, although that dream is unachievable as a whole,
I can assist in giving more college students job.

Hi Millaed,
ReplyDeleteI really enjoyed reading your post. Your experience as a past Publix worker makes this idea all the more credible because it shows you have seen their hiring process firsthand. Consider talking to management or past managers of Publix to see how they feel on this issue as well.